Importance of Customer Discovery & Development for the success of any product

Remember, the goal of customer discovery is to refine a business model enough to test it on a larger scale in the next step

Customer Development is a method for challenging your fundamental business assumptions. The customer, the problem, and the solution are all implicit or explicit assumptions that your product or business concept is built on. If any of your assumptions are incorrect, your product is doomed! And if they’re in sync, you’ll invest in the correct product, for the right audience, and the right messaging to reach that audience.

Customer Discovery is the process of focusing on four blocks of the lean canvas, developing assumptions, and turning those assumptions into hypotheses which the product will then go out and test.

1:Customer segments:
We think our target customer profile has this set of characteristics
2:Problem:
The set of problems we think need solving.
3:Solution:
How we believe that we can solve these problems
4:Value proposition:
Why a customer will pay for this solution

When Does the Customer Discovery Process End?

Never.

The industry is constantly changing. The market is constantly changing. People are constantly changing. Some of the best companies out there do discovery interviews every week.

The customer discovery process is not only a path to building a product. It’s a circuit course that helps us exercise and grow a viable business model.